I May Have to Pay More Attention Come March Madness Time

I'm just not a huge basketball fan. I get caught up in some of the March Madness hype but that's about it. And unfortunately this year, I don't even have a pool to join. So my level of caring about the whole tournament (even though Buffalo is hosting the first round) is really minimal.

Enter Nike. Ah yes, you swoosh bedazzled goddess of victory you. You just had to go and make "form fitting tops" for the muscle bound players to wear, didn't you? Well, because of you and your marketing ploys, I will be paying attention more attention to college basketball this month. Well...at least Arizona, Florida, Ohio State, and Syracuse since they are the only teams to have the form fitters. The baggy shorts are stupid, but big thumbs up on the jerseys. Kudos to you. Of course, you probably could have saved money just by outfitting them with body paint. Less money...same effect...more nipples showing. Its win-win-win all the way.

Nike gives college hoops a radical new profile [men.style.com]